Social media likely helped drive NFL, NCAA moves
Sports timelines — sans Derek Jeter — read more like rap sheets than stat sheets. We’re not just in the midst of football season, but in ironic timing, the last four weeks have read what we might...
View ArticleEd Sabol was the founder of NFL storytelling
Buzzwords in the publicity, public relations, marketing and advertising industries seem to pop into our vocabularies and change by the day. Within the last two years, those of us that work to get...
View ArticleLooking for Super Bowl ad momentum after the game
With the NCAA Basketball Tournament nearly upon us, I started to think about advertiser value or as the Association calls them, “corporate partners.” Reports of late reveal that Super Bowl advertisers,...
View ArticleTampa Bay Bucs have women seeing RED but not in the way it intended
To those outside of Florida and the Twitterverse that haven’t heard of the Bucs RED for Women marketing campaign that was announced this week, you missed a publicity mess. Man or woman, it might make...
View ArticleAttract women to the NFL with respect, not recipes
Last week the Tampa Bay Buccaneers announced its “RED Women’s Movement” marketing campaign, which is designed to attract females to the Bucs’ brand. I respect the end. The means, however, made...
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Social media is changing the way athletes make big announcements
When it comes to professional athletes announcing their retirements, the media planets are in the process of a major realignment. Last week former Chicago Bears, Minnesota Vikings and Carolina...
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Sports PR was front-and-center in this week’s news
It was quite a week of you’re into sports PR case studies. Or just into sports. Sure, there’s that college conference basketball tournament thing. A few overtimes, buzzer-beaters and upsets are always...
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Happy Birthday, Twitter!
You’re a decade old and like many pre-teens, you’re experiencing some growing pains. You’re a bit indecisive (140 characters or 10,000 characters?). You have pimples (abusive accounts remain active...
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Sports media – you need a website
{This post originally appeared at nationalsportsmedia.org, previously National Sportsbroadcasters and Sportswriters Association, as it made a website transfer.} Sportscasters and Sportswriters: you...
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UFC tossed years of good publicity in media power play
It wasn’t long ago that decades old sports leagues admired UFC’s creativity, popularity and fan loyalty. Publicity for this mixed martial arts organization was off the charts. Now we see it as a group...
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